A 100 proof problem.
It’s been estimated that up to one-third of the world’s alcohol supply comes from sources that are illegitimate, and that the value of fake or tainted [icon name=”external-link” class=”” unprefixed_class=””] wine is around $3 billion. But lost customer loyalty, revenue and brand equity don’t measure up to the potential loss of life due to fraudulent spirits with dangerous chemicals. Counterfeiting tactics like printing fake labels and refilling used bottles are a potent problem. The more exclusive the brand, the higher the risk [icon name=”external-link” class=”” unprefixed_class=””].
Special labels, inks and tops help, but don’t fully solve the authenticity problem. Protecting your brand means finding fake wine or spirits marked as your brand. Systech puts true authentication power in the hands of the inspector, the retailer and even the consumer.
Our non-additive solution requires:
- No package changes
- No additional consumables
- No special reading devices
- No production changes
You get full supply-chain tracking to keep your product pure until it reaches your loyal consumer. The data is tamper proof–it can’t be duplicated or destroyed. And the marketing data that accrues can provide actionable insights to enhance brand value and loyalty.