You’ve come too far to risk your reputation.

What is your brand protection strategy?

The global nutraceutical market is currently large and projected to be over $500 billion in five years. This market space is incredibly attractive to bad actors in the supply chain. Why? First and foremost is the obvious… profit. In 2017, United States Customs and Border Protection (CBP) inspectors seized $1.4 billion worth of counterfeit goods that were sneaking into the U.S. market. That is a staggering figure, and just for the U.S. alone. If you have a successful product, someone out there will counterfeit it. How are you positioned to fight counterfeiting?

Doing your best for consumer safety.

When fake, poorly handled or ineffective versions of your nutraceuticals find their way to consumers, the results can range from disappointing to deadly. Fake product is often cheaply manufactured in unhygienic factories and contaminated by bacteria, carcinogens and toxins. 

The growth of e-commerce provides an easy channel for gray market product distribution. Diverted products can be left in hot warehouses and relabeled to cover sell-by dates, all to fool customers—YOUR CUSTOMERS. 

These supply chain threats put your brand reputation at risk, but the solution is simpler than you might think.

The basics of product protection.

Most brand owners implement a layered approach to brand protection. Overt mechanisms like seals and stickers are typically used, but alone they won’t be enough to prevent counterfeiting and detect diversion. You need a rich, digitally based platform to truly protect your product.

Consider the benefits of item-level product serialization to bring pharmaceutical-like rigor to your supply chain. Serialization also provides compelling track-and-trace value, integrating with your distribution partners for full visibility and insight throughout the supply chain.  

Authenticity and safety delivered through connectivity.

The final layer of a holistic digital brand protection solution is individual item authentication. Systech’s solution leverages what you already have—the QR, serialized barcode or UPC on your current packaging—to defend your brand against counterfeiting and gray market threats. Our e-Fingerprint® technology turns your printed mark into a unique digital identifier that’s impossible to duplicate. Each product is now digitally “connected”—enabling rich, product-level engagement. Using a simple smartphone app, field inspectors, partners and even consumers can instantly authenticate products anywhere in the supply chain.