Leadership

Roger Veenma leads the software and services business unit of Markem-Imaje, operating under the Systech brand. The organization is focused on providing an innovative and unique set of brand protection, track and trace, serialization and packaging line automation solutions to Systech and Markem-Imaje customers worldwide.

Veenma is an executive leader with 20+ years of experience driving revenue growth and client retention/engagement within a variety of organizations. He most recently held the position of vice president, service and software at Markem-Image where he led the strategic transformation and operational shift from a hardware and software sales-focused organization to B2B SaaS sales centered on utilizing cloud-based, IoT data and artificial intelligence products. Under Veenma’s leadership, profitability improved by 10% within two years and the organization launched new packaging intelligence solutions which included the invention of new products and resulted in two new patents.

Prior to joining Markem-Imaje, Veenma held executive positions at HP in several areas including business intelligence, category operations and sales operations. He excels in reviewing current market trends and opportunities and devising appropriate strategies with a focus on optimizing the organization’s service offerings.

Veenma holds a master’s degree in international economic studies from the University of Nijmegen. He is fluent in Dutch, English, Spanish and German.

Joe Belenardo leads the global sales team focused on Systech’s brand protection solutions. Under his direction, this team is responsible for customer relationships and direct sales internationally for brand protection.

Belenardo has a 25-year proven track record of sales and management in the enterprise technology space. Prior to joining Systech, he held executive positions at PeopleFluent, Liaison International and Workday, all providers of enterprise and technology solutions. Belenardo also enjoyed a twelve-year career with Ellucian and its predecessor companies—SunGard Higher Education and Systems and Computer Technology Corporation (SCT)—where he led sales teams and worked in various direct sales roles.

Belenardo holds a B.S. in business administration from Northeastern University.

David DeJean is responsible for Systech’s strategic accounts. In this role, he supports and educates customers and stakeholders on best practices for implementing enterprise serialization, track-and-trace and authentication solutions.

DeJean brings a wealth of market knowledge and hands-on experience in serialization solution development and project methodology to Systech. In addition to supporting customers and stakeholders, his role includes staying abreast of business and industry drivers and international regulations as well as defining high-performance, cost-effective solutions that will easily integrate and expand to meet future needs.

DeJean is a serialization subject matter expert. During his Systech tenure, he has had various roles including engineering management, product marketing, professional services and sales management.

Jefferson Barr leads the global marketing team for Systech. As vice president of marketing, he is responsible for developing and implementing Systech’s robust marketing plan to increase brand awareness, generate demand and drive revenue.

Barr has over 20 years of experience in the B2B, high-tech marketing industry. Throughout his career he has driven double-digit revenue growth using a mix of analytics-based and multi-channel marketing strategies. Most recently, he served as inside sales director, senior director of marketing and director of demand generation at UL Compliance to Performance where he increased new business bookings by 41 percent.

Barr received his M.B.A. at DeSales University but is a painter by trade with a B.A. in illustration from Parsons School of Design.

David Henderson leads Systech’s worldwide engineering teams in developing industry-leading product solutions to address market needs—from pharmaceutical to consumer package goods, food and beverage to life science.

Prior to joining Systech, Henderson was the director of engineering for IBM’s integration and governance solutions and headed the engineering team for IBM’s Dataworks cloud offering. His broad software engineering expertise includes data integration, data quality, real-time data movement and data lifecycle management with security and privacy across platform infrastructures.

Henderson brings more than thirty years of experience in high-growth technology companies providing innovative engineering and business leadership to execute strategic growth initiatives.