{"id":27303,"date":"2024-06-20T15:03:01","date_gmt":"2024-06-20T19:03:01","guid":{"rendered":"https:\/\/staging.systech.ssdev.ca\/case-studies\/global-haircare-brand-deploys-digital-product-authentication-diversion-case-study\/"},"modified":"2025-06-17T10:17:31","modified_gmt":"2025-06-17T14:17:31","slug":"global-haircare-brand-deploys-digital-product-authentication","status":"publish","type":"page","link":"https:\/\/www.systechone.com\/pt\/case-studies\/global-haircare-brand-deploys-digital-product-authentication\/","title":{"rendered":"Estudo de caso | Marca global de produtos para cabelos implementa autentica\u00e7\u00e3o digital de produtos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"27303\" class=\"elementor elementor-27303\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#54585926\" class=\"elementor-element elementor-element-d5d219f e-flex e-con-boxed e-con e-parent\" data-id=\"d5d219f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db2dea2 e-con-full e-flex e-con e-child\" data-id=\"db2dea2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db9f42 elementor-absolute elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-global elementor-global-19140 elementor-widget-breadcrumbs\" data-id=\"1db9f42\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.systechone.com\/pt\/\">Casa<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3532ffe elementor-widget elementor-widget-heading\" data-id=\"3532ffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: var( --e-global-color-4708d27 ); font-size: var( --e-global-typography-2576f17-font-size ); font-weight: var( --e-global-typography-2576f17-font-weight );\">Estudo de caso | Marca global de produtos para cabelos implementa autentica\u00e7\u00e3o digital de produtos<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b88202 elementor-widget elementor-widget-text-editor\" data-id=\"3b88202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A implanta\u00e7\u00e3o bem-sucedida dessa solu\u00e7\u00e3o antidivers\u00e3o pela marca se traduz em uma vantagem competitiva baseada na prote\u00e7\u00e3o resiliente da marca e em uma cadeia de suprimentos segura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/www.systechone.com\/wp-content\/uploads\/2023\/09\/line-element.svg\" class=\"elementor-element elementor-element-9d5fc52 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"9d5fc52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-462e8437 e-flex e-con-boxed e-con e-parent\" data-id=\"462e8437\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97652a5 e-con-full e-flex e-con e-child\" data-id=\"97652a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f593376 elementor-widget elementor-widget-heading\" data-id=\"7f593376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8be34e2 e-flex e-con-boxed e-con e-parent\" data-id=\"8be34e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8456891 e-con-full e-flex e-con e-child\" data-id=\"8456891\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d5c41 elementor-widget elementor-widget-text-editor\" data-id=\"37d5c41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um prestigiado fabricante de produtos de moda para cabelos, cosm\u00e9ticos e cuidados pessoais que incluem xampus, condicionadores, sprays para cabelos e cremes hidratantes. Atualmente, a marca vende somente por meio de seu canal de sal\u00e3o de beleza, proporcionando aos clientes de elite exclusividade de produtos e vendas e, ao mesmo tempo, protegendo sua imagem e reputa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fc50c2 e-flex e-con-boxed e-con e-parent\" data-id=\"8fc50c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72903b2 e-con-full e-flex e-con e-child\" data-id=\"72903b2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4e122 elementor-widget elementor-widget-heading\" data-id=\"ec4e122\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desafio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51f230 e-flex e-con-boxed e-con e-parent\" data-id=\"b51f230\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c7eeb3 e-con-full e-flex e-con e-child\" data-id=\"9c7eeb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0e520 elementor-widget elementor-widget-text-editor\" data-id=\"7e0e520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma nova linha de prest\u00edgio estava programada para ser lan\u00e7ada na primavera de 2018 - tudo com risco significativo de desvio. A marca reconheceu a necessidade de uma estrat\u00e9gia antidivers\u00e3o em seu plano de lan\u00e7amento para proteger a cadeia de suprimentos.<\/p><p>Esses produtos de alto valor eram os principais alvos de desvio. Sem uma solu\u00e7\u00e3o de prote\u00e7\u00e3o de marca implementada, a marca ficaria exposta a riscos financeiros e \u00e0 diminui\u00e7\u00e3o da reputa\u00e7\u00e3o se os produtos vazassem para distribuidores n\u00e3o autorizados, chegando a varejistas de lojas f\u00edsicas e de com\u00e9rcio eletr\u00f4nico a pre\u00e7os reduzidos.<\/p><p>Era hora de implementar uma solu\u00e7\u00e3o econ\u00f4mica antes da implementa\u00e7\u00e3o:<\/p><ul><li>Autenticar produtos individuais<\/li><li>Evitar a perda de receita<\/li><li>Proteger a cadeia de suprimentos<\/li><li>Manter a integridade dos resultados validados<\/li><\/ul><p>\u00a0<\/p><p>Essas necessidades motivaram a decis\u00e3o da marca de fazer uma parceria com a Systech, l\u00edder global em seguran\u00e7a da cadeia de suprimentos e autentica\u00e7\u00e3o de produtos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8a0de6 e-con-full e-flex e-con e-child\" data-id=\"a8a0de6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06dd7da text-left elementor-widget elementor-widget-tp-blockquote\" data-id=\"06dd7da\" data-element_type=\"widget\" data-widget_type=\"tp-blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pt-plus-text-block-wrapper\" ><div class=\"text_block_parallax\"><div class=\"plus_blockquote quote-style-1   none\" ><blockquote class=\"quote-text\"><span class=\"tp-bq-desc\"><p>Sem uma solu\u00e7\u00e3o de prote\u00e7\u00e3o de marca implementada, a marca ficaria exposta a riscos financeiros e \u00e0 diminui\u00e7\u00e3o da reputa\u00e7\u00e3o se os produtos vazassem para distribuidores n\u00e3o autorizados, acabando em varejistas f\u00edsicos e de com\u00e9rcio eletr\u00f4nico a pre\u00e7os reduzidos.<\/p><\/span><\/blockquote><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93c48f3 e-flex e-con-boxed e-con e-parent\" data-id=\"93c48f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2f841 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ec2f841\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b797e39 e-con-full e-flex e-con e-child\" data-id=\"b797e39\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-813fd76 e-con-full e-flex e-con e-child\" data-id=\"813fd76\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad7c50 elementor-widget elementor-widget-heading\" data-id=\"3ad7c50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solu\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed2e0a elementor-widget elementor-widget-text-editor\" data-id=\"eed2e0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O fabricante implantou uma combina\u00e7\u00e3o de solu\u00e7\u00f5es de autentica\u00e7\u00e3o de produtos e rastreamento da Systech <a href=\"https:\/\/www.systechone.com\/pt\/solutions\/brand-protection\/\">prote\u00e7\u00e3o da marca<\/a> su\u00edte. A Systech forneceu a tecnologia, as ferramentas e o conhecimento especializado para fechar as lacunas de vulnerabilidade na cadeia de suprimentos e reduzir o desvio de produtos.<\/p><p>A Systech's <a href=\"https:\/\/www.systechone.com\/pt\/products\/authentication-unisecure\/\">solu\u00e7\u00e3o de autentica\u00e7\u00e3o m\u00f3vel n\u00e3o aditiva e em tempo real<\/a> funciona com c\u00f3digos de barras de embalagens existentes e um simples aplicativo para smartphone. Sua tecnologia patenteada analisa as microvaria\u00e7\u00f5es aleat\u00f3rias na impress\u00e3o do c\u00f3digo de barras nativo para obter uma assinatura digital exclusiva - ou e-Fingerprint\u00ae - que permite a autentica\u00e7\u00e3o e o rastreamento do produto desde o n\u00edvel do item individual at\u00e9 o n\u00edvel da caixa e do palete.<\/p><p>Aqui est\u00e1 um instant\u00e2neo do fluxo de trabalho de autentica\u00e7\u00e3o:<\/p><ul><li>Paletes de produtos fabricados por cinco CMOs foram entregues em um centro de distribui\u00e7\u00e3o<\/li><li>Os frascos de produtos individuais foram montados em duas linhas de produ\u00e7\u00e3o automatizadas de impress\u00e3o digital eletr\u00f4nica com controle de qualidade e integradas ao hardware da Systech<\/li><li>Os c\u00f3digos de barras existentes foram impressos com os dedos<\/li><li>As garrafas autenticadas foram reembaladas e os r\u00f3tulos das caixas foram gerados<\/li><li>Os pedidos foram atendidos e enviados globalmente<\/li><\/ul><p>\u00a0<\/p><p>A solu\u00e7\u00e3o da Systech reduz os incidentes de <a href=\"https:\/\/www.systechone.com\/pt\/solutions\/brand-protection\/diversion-detection-product-safety\/\">desvio<\/a> permitindo que a marca identifique e documente rapidamente a fonte potencial. \u00c9 secreto, f\u00e1cil de ser validado pelos parceiros da cadeia de suprimentos e acess\u00edvel para ser implementado e ampliado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f23ee76 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f23ee76\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d4291c e-flex e-con-boxed e-con e-parent\" data-id=\"3d4291c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff19463 e-con-full e-flex e-con e-child\" data-id=\"ff19463\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14af551 e-con-full e-flex e-con e-child\" data-id=\"14af551\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5484bb7 elementor-widget elementor-widget-heading\" data-id=\"5484bb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benef\u00edcios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb15c1 elementor-widget elementor-widget-text-editor\" data-id=\"4eb15c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Vantagem competitiva baseada na prote\u00e7\u00e3o resiliente da marca<\/b><\/p><p>A Systech forneceu a capacidade de autenticar e rastrear produtos em n\u00edvel de item individual e aproveitar a agrega\u00e7\u00e3o para mover uma caixa ou um palete inteiro de itens com uma \u00fanica leitura. Isso permitiu que a marca protegesse sua cadeia de suprimentos, reduzisse o risco de desvio de produtos e protegesse sua receita. A equipe de suporte da Systech trabalhou em estreita colabora\u00e7\u00e3o com o fabricante para garantir uma implementa\u00e7\u00e3o bem-sucedida. Desde o in\u00edcio da implementa\u00e7\u00e3o, eles t\u00eam:<\/p><ul style=\"font-size: 20px; background-color: #ffffff;\"><li style=\"font-size: 20px;\">Aumento do rendimento do produto em mais de 500.000 impress\u00f5es digitais eletr\u00f4nicas exclusivas<\/li><li style=\"font-size: 20px;\">Gerenciamento e controle de riscos aprimorados por meio de autentica\u00e7\u00e3o centralizada<\/li><\/ul><div>\u00a0<\/div><div>A implanta\u00e7\u00e3o bem-sucedida dessa solu\u00e7\u00e3o antidivers\u00e3o pela marca se traduz em uma vantagem competitiva baseada na prote\u00e7\u00e3o resiliente da marca e em uma cadeia de suprimentos segura.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a33aeda e-flex e-con-boxed e-con e-parent\" data-id=\"a33aeda\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b737904 e-con-full e-flex e-con e-child\" data-id=\"b737904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d174678 elementor-widget elementor-widget-heading\" data-id=\"d174678\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aproveite o que voc\u00ea j\u00e1 tem para elevar o n\u00edvel do seu programa de prote\u00e7\u00e3o de marca hoje mesmo!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f45607 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5f45607\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nunca foi t\u00e3o f\u00e1cil combater a falsifica\u00e7\u00e3o e eliminar o desvio da cadeia de suprimentos. Entre em contato conosco para agendar uma consulta gratuita com um especialista em prote\u00e7\u00e3o de marcas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03decdb e-con-full e-flex e-con e-child\" data-id=\"03decdb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12508dc elementor-widget elementor-widget-button\" data-id=\"12508dc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.systechone.com\/pt\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato conosco<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estudo de caso | Marca global de produtos para cabelos implementa a autentica\u00e7\u00e3o digital de produtos A implementa\u00e7\u00e3o bem-sucedida dessa solu\u00e7\u00e3o antidivers\u00e3o pela marca se traduz em uma vantagem competitiva baseada na prote\u00e7\u00e3o resiliente da marca e em uma cadeia de suprimentos segura. Cliente Um prestigiado fabricante de produtos de moda para cabelos, cosm\u00e9ticos e cuidados pessoais que incluem xampus, condicionadores, sprays para cabelo e cremes hidratantes. A marca [...]<\/p>","protected":false},"author":34,"featured_media":0,"parent":20962,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27303","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Haircare Brand Deploys Digital Product Authentication<\/title>\n<meta name=\"description\" content=\"Systech understood the challenges for this haircare brand and implemented its authentication solution for product diversion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.systechone.com\/pt\/case-studies\/global-haircare-brand-deploys-digital-product-authentication\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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