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Systech International, a global leader in product verification and brand protection, is pleased to announce its participation at the Arab Health Congress, from January 30 through February 2, 2017, through its partner Kimoha of Dubai, U.A.E. at table # Z6.C50. Arab Health is the largest gathering of healthcare and trade professionals in the MENA region and features leading healthcare companies from over 70 countries. Kimoha will showcase Systech’s UniSecure™ anti-counterfeiting and brand protection solution at its booth.
According to Harry Saint-Preux, Director, Global Alliances and Channels for Systech, “This is a tremendous opportunity for Systech to collaborate with its value-added partner, Kimoha—a premier provider of labeling and branding solutions—in order to gain exposure for our unique brand protection solution that has been jointly developed.”
Vinesh Bhimani, CEO of Kimoha adds, “In our region, counterfeiting is an important issue affecting multiple business verticals, such as lubricants, automotive parts, personal care, electronic products, and others. We have created a unique triple-layer tamper-proof label in collaboration with Systech, a company that has already become highly acclaimed in protecting against counterfeiting, diversion, or illegal refilling of containers.”
The Systech–Kimoha tandem solution offers the ultimate in consumer protection and allows companies to preserve their brand equity. The solution opens up powerful opportunities for consumer engagement to permit mobile marketing, loyalty, and information on demand. As such, the combined offering has all of the features and benefits of mass serialization without any of the significant security and implementation problems associated with it.
About UniSecure™
Systech UniSecure™ is targeted to brand protection professionals in the pharmaceutical and CPG industries who are concerned with the growing problems and financial losses suffered from counterfeiting and diversion of their products. It works by deriving a unique digital signature from an existing 1D or 2D barcode that is printed on an item or its package, without adding to or altering the product packaging line. The signature is then stored in the cloud for future authentication using a mobile app.
Kimoha Entrepreneurs Ltd. Dubai, an ISO 9001 2008-certified company, is a pioneer in manufacturing and marketing: plain and printed self-adhesive labels for packaging applications, paper products for retail and office use, auto ID equipment and solutions for all industries, and critical products for the aviation industry, including baggage tags and boarding passes.
