OzNaturals Chooses Systech to Confront Counterfeiting in its Global Distribution Network
PRINCETON, NJ – (January 24, 2020) Systech, the leader in digital brand protection, today announced that OZNaturals a leader in natural skincare, has selected the Systech Brand Protection Suite™ to secure its products from counterfeiting and diversion.The platform is a powerful and fully integrated solution that delivers end-to-end visibility and actionable, data-driven product insight across the supply chain using a simple package barcode.
OZNaturals creates high-quality, effective and affordable skincare products that combine the best science with the power of nature. It has spent the past six years building a global distribution network and now sells in over 80 countries. As international sales increased, the company decided to take a proactive approach and confront counterfeiting and diversion threats head on. The first proven line of defense is product packaging. While there are numerous overt and covert technologies available that can be added to a package such as holograms and special inks, most can be easily counterfeited. The company turned to Systech.
“OZNaturals is founded on the belief that consumers deserve highly effective and safer skin care products,” said Mike Small, OZNaturals’ CFO. “We selected the Systech Brand Protection Suite because it provides a very effective way to allow the customer to ensure authenticity based on our current packaging, no new tags or other materials had to be added to the products packaging, a printed barcode. It puts authentication capabilities into the hands of our distributors and loyal customers.”
The Systech suite’s non-additive product authentication technology is a brand protection game-changer. It turns an existing package QR or barcode into a unique digital e-Fingerprint® that’s impossible to duplicate. Using a simple smartphone app, consumers, distribution partners, and field inspectors can instantly authenticate products anywhere in the supply chain. Know immediately if a product is authentic as well as where, when and to whom products were originally manufactured and shipped.
“Systech’s brand promise is to keep products authentic, safe and connected across the supply chain,” said Joe Belenardo, senior vice president, Systech. “We are excited to help OZNaturals ensure that each product protected against counterfeiting and diversion as it moves from manufacturing to retailers and consumers.”
Jefferson Barr, VP Marketing