Can Blockchain Revolutionize Brand Protection?
October 8, 2019, Boston @ 10am.
Join Steve Tallant, Senior Director, Market Development for a discussion on blockchain-enabled brand protection in the supply chain.
- Defining the issues of diversion and counterfeiting.
- Serialization is compliance, not product protection – what else is needed?
- How blockchain can secure the digital link to the physical product.
- How blockchain can not only secure your product custody transfer, but enable the transfer of trust.
- Promoting the blockchain ecosystem and how to address the privacy and data sharing concerns.
- A review of the brand protection solutions already in play and a new innovative one that is challenging them – which is a covert, non-additive, and cost-effective solution.
Blockchain for Health Supply Chain
October 8, 2019